Each of twelve animal parents (one human) say why they love their offspring, "forever and always".
"On a hot savannah under a shady tree, a lion cub asks, 'How am I special?" The 2-page spread shows the cub, his parents and the savannah. In the next spread, the lions reply by describing how cute the cub is, snuggling and saying "we will love you forever and ever and always." The pattern is repeated, ending with a human couple and child on a picnic. They love his "warm, caring heart" and "bright, curious mind." In each case, there is a 'special' reason for parental love.
The love a mother shows her son becomes rather odd as he matures, but her love is both returned and 'passed on' to her grandchildren.
A new mother rocks her son and sings him the "Love You Forever" verse. Throughout his life she slips into his room to rock him and sing. When she is too old it is he who holds her and sings. Moved, he returns home to rock and sing to his baby daughter. The sentimental understanding is too much to impose on children, and is marred by Munsch's humor by exaggerated behavior.